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Hotel reservation software has really come into its own in the last few years, with new technology making it easier than ever to make bookings and keep track of guests. The modern era has come a long way from the days of manually tracking customers and seeing to their needs and this new technology doesn't have to be expensive or hard to learn. iMagic Hotel Reservation software is exactly what small to medium hotels, bed and breakfasts and inns need in today's busy market. What makes iMagic Reservation the must-have software for any hotel? Here are a few examples. Customer Service Help It's not always easy to gain repeat customers and with the amount of hotels and lodgings to choose from it makes it that much harder for small to medium sized hotels to compete with larger chains. iMagic Hotel Reservation software can definitely help up your customer service game. The program helps you gain repeat guests by letting you make notes on your guests so you can serve them in the best way possible. For example, you can make notes on any food allergies your guests have and then recommend the best tasting restaurant fare to them. You are able to record those special occasions like birthdays and anniversaries so your staff can prepare special surprises in the guests' rooms or when they come to dine. You can even make note of the rooms the guests liked the most and perhaps you can book them into the same accommodation again to really make their experience wonderful. Easier Payment for Customers iMagic Hotel Reservation software is able to manage more than simply booking your rooms and reserving your dining room. It also makes customer payments that much easier. The payment system is very flexible and you are able to add any type of charges your hotel uses such as a bar tab, restaurant bill, laundry service or even massage or spa service. You can track any charges made to the customer's account, what has been paid and what the outstanding amount is as well.