BCG Matrix for Brand Portfolio Analysis 9.0

MM4XL.com Business Analysis in Marketing in Business / Accounting & Finance

BCG Matrix for Brand Portfolio Analysis screenshot

User Rating: 2.5 (26 votes)

Matrix BCG for Brand Portfolio Management and Analysis. Use the matrix BCG tool of MM4XL software to analyze the competitive and financial performance of your brand portfolio to make better business decisions in brand management. The matrix BCG is a very popular brand management tool. Its logic is based on the assumption that success in business is strongly linked to cash flow, which is a function of market share and market growth. The matrix BCG tool of MM4XL software can analyse the brand portfolio of a whole company. Each brand is displayed as a bubble on a two dimensional map, which helps reasoning on the product life cycle and its life cycle management, on the marketing investment level, the company strategy, and much more. Typically, the matrix BCG tool is used to: (1) Monitor your company brand performance over time, say quarterly, (2) Monitor your competitor brand portfolio performance, (3) Balance marketing investments across brands. BCG Matrix tool of MM4XL software features: Applies the original BCG matrix concept and matrix chart, Built-in interpreter of the output results (verbal report), Detailed report of the four BCG matrix quadrants, Detailed report of the brand portfolio, Charts describing cash flow and investments, The example sheets describe how to run the analysis, The tool works in 5 different languages: E, F, G, I, S, Help file with advanced description of the BCG matrix concepts, and more.

File Size: 16.3203125 MB License: Shareware Price: $48.30
Platform: Windows XP, Windows Vista, Windows 7 x32, Win2000, WinServer, Win98
System Requirements: Requires MS Excel
Downloads: Total: 171 | This Month: 0 Released: 2012-01-19
BCG Matrix for Brand Portfolio Analysis Similar Software
Popular Software in Business / Accounting & Finance

Legal Billing 10.1.0.2 Chaos Software Group, Inc.    

track time and expenses, print invoices, manage payments and share on a network. Free download of Legal Billing 10.1.0.2

Dynasoft TeleFactura Telecom ISP CDR 6.48 Dynasoft Ltd    

Outsourced, hosted and complete solution for telecoms billing with Radius server. Free download of Dynasoft TeleFactura Telecom ISP CDR 6.48

Atom Quotations & Invoices 1 3nity Softwares    

Invoicing Software for small and medium business. Free download of Atom Quotations & Invoices 1

Invoice Organizer Deluxe 4.12 PrimaSoft PC    

Invoice software- is a flexible invoicing and billing software.. Free download of Invoice Organizer Deluxe 4.12

Profit Loss Report Spreadsheet 7.0 DynoTech Software    

Excel spreadsheet to track income and expenses for small business. Easy to use.. Free download of Profit Loss Report Spreadsheet 7.0